MaxipastaBranding Design • Packaging • Social Media
With more than 30 years in the gastronomic market, and being one of the best known pasta factories in the area, Maxipasta took the decision to modernize its graphics in order to optimize the approach to its renewed, younger and more technology-oriented audience.
Pinaple found itself facing the challenge of maintaining its logo and iconic colors (red and blue), and accompanying them with a fresh and improved aesthetics, while keeping the spirit of the typical Italian pasta-loving family present.
Based on this concept, the richness of the brand and the attributes of its products were made visible by taking new photographs, generating a mosaic texture that refers to the old Italian kitchens, and at the same time, using "serif" typography and playing with its different variables.
Today, Pinaple works every day with the presence of Maxipasta in social networks and public advertising.